- Volkswagen Mexico relied on the metaverse as a tool in its sales process and to offer new experiences to consumers.
- At the beginning of the year, Volkswagen launched an integrated metaverse campaign to promote the safety and intelligence features of its latest Polo model: the IQ.DRIVE.
- “Volkswagen reaffirms its commitment to offer new experiences to all its customers and continues its journey in the digital world to consolidate its position as the most innovative automaker in Mexico,” the announcement states.
In the Volkswagen metaverse, customers were introduced to the world of the brand in a fully digital atmosphere. They were also able to access the company’s platforms, such as its YouTube channel and Virtual Studio.
The automotive company, Volkswagen Mexico, relied on the metaverse as a tool in its sales process and to offer new experiences to consumers. With this, the firm seeks to position itself as a leader in the Mexican industry.
According to Volkswagen, the “Metaverse” is an initiative that responds to the constant evolution of the brand, and began with an activation in Puebla. The dynamic allowed participants to interact in a different way and have their first contact with the vehicles in the digital world, to later acquire them in the real world.
“Volkswagen reaffirms its commitment to offer new experiences to all its customers and continues its path in the digital world to consolidate itself as the most innovative automotive firm in Mexico, being the first to use the “Metaverse” as a tool in its sales process; it is a new way to have the “first contact” with a car”.
In this way, the automobile manufacturer is constantly evolving, while at the same time advancing the development of its own metaverse. At the Volkswagen activation, users were served by fully digital advisors, who showed them all the features of the different models and scheduled appointments that will complete the experience at the dealerships.
“The Volkswagen brand is constantly evolving and has created its “Metaverse” to provide a fully immersive experience for its customers”.
Volkswagen’s commitment to the Metaverse in 2022
The automotive industry is not exempt from global technology trends, and the metaverse has proven to be one of them. Volkswagen is an example of how the latest developments in virtual reality can be adapted and integrated into business management processes in an increasingly demanding and dynamic business environment.
Earlier this year, Volkswagen launched an integrated metaverse campaign to promote the safety and intelligence features of its latest Polo model: the IQ.DRIVE. Simultaneously, it launched an interactive NFT treasure hunt, ‘Game On’, which allowed participants to win a PlayStation 5 (PS5) and advanced driving lessons from the Volkswagen Advanced Driving Academy.
The event also coincided with the launch of the Polo GTI, in the Gran Turismo 7 racing game. At the time Bridget Harpur, marketing director of Volkswagen Passenger Vehicles, highlighted the initiative.
“We are really proud of our playful and immersive campaign, as it made an exceptional impact on the consumer while transporting Volkswagen and its audience to a new universe. It is also an excellent example of how participation and enjoyment overlap”.
To see this innovative interaction of the brand with customers we leave you the following video:
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Source: BeInCrypto
